Don't be evil

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" Do not be evil " is the motto used in Google's corporate code of ethics.

After Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the right thing" as his motto, also forming the opening of his company's code of ethics. The original motto is retained in Google's code of conduct, now a subsidiary of Alphabet. In April 2018, the motto was removed from the code of conduct and retained in its last sentence.

Video Don't be evil

Histori

The motto was first proposed by Google employee Paul Buchheit at a meeting on company values ​​that occurred in early 2000 or in 2001 or, by other accounts, by Google Engineer Amit Patel in 1999. Buchheit, the maker of Gmail, said that " wanting something that, once you put it in there, will be difficult to take, "adding that the slogan" is also a bit jab in many other companies, especially our competitors, which at the time, in our opinion, rather exploited users to some extent.

While Google's official corporate philosophy does not contain the words "Do not be evil", they are included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google founder, later called "Don 'Be Be Evil' manifesto"): "Do not be evil, we strongly believe that in the long run, we will be better served - as shareholders and by all other means - by companies that do good things for the world even if we forget some short-term gains." this is sometimes wrongly stated as Do not be evil .

As early as 2018, the tagline is still quoted in the preface to the Google Code of Conduct:

"Do not be evil." Googlers generally apply those words to the way we serve our users. But "Do not be evil" is much more than that...

The Google Code of Ethics is one of the ways we apply the "Do not be malicious" practice...

Between April 21 and May 4, 2018, Google removed the slogan from the preface, leaving the mention in the last line: "And remember... do not be evil, and if you see something you think is not right - talk up!"

Maps Don't be evil

Interpretation

In their 2004 pre-bid letter Larry Page and Sergey Brin argued that their "Do not nasty" culture prohibits conflicts of interest, and objectivity and bias required:

Google users trust our system to help them with important decisions: medical, financial, and more. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or to be included or update frequently. We also display ads, which we work hard to make them relevant, and we label clearly. This is similar to a well-run newspaper, where ads are clear and articles are not affected by advertiser payouts. We believe it is important for everyone to have access to the best information and research, not just the information that people pay for you to see.

Chris Hoofnagle, director of the Law of California privacy information program Berkeley, has stated that Google's original intentions expressed by the motto "do not become evil" are related to the separation of the company's search results from advertising. However, he argues that clearly separating search results from sponsored links is required by law, therefore, Google's practices are now mainstream and no longer exceptional or good. Hoofnagle argued in 2009 that Google had to leave the motto because:

Malicious talk is not just albatross for Google, it obscures substantial consumer benefits from Google's advertising model. Because we have forgotten the original context of Google's evil representation, companies must remind the public of the company's contribution to revolution in search advertising, and highlight some of the negligible benefits of their model.

In NPR 2013 interview, Eric Schmidt revealed that when Larry Page and Sergey Brin recommended the motto as guiding principles for Google, he "considered this the stupidest rule ever", but later changed his mind after a meeting where an engineer managed to refer to the watchword expressed concern about the planned advertising product, which was eventually canceled. Journalists have been asking questions about the actual definition of what Google considers to be "evil". On the 'What We Believe' page facing users, Google appears to replace the original motto (a carefully rewritten version of April 10, 2015, " you can make money without committing a crime," which vary significantly from the absolute necessity DO NOT evil).

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Use in Google criticism

Google's criticism often plays the motto in a negative way, such as the InfoWorld 2014 "Google? Evil? You do not know" article. Google's 2012 announcement to "start tracking users nationally across all its services" (through "Google Plus" accounts) resulted in public reactions to the motto, such as "Google Broken Promise: End of 'Do not Become Evil'" in Gizmodo. In the same year, major social networks even developed the "Do not be evil bookmarklet" (specifically to expose alleged SERP manipulations that promote Google's content rather than other content).

On May 16, 2013, Margaret Hodge MP, chairman of the UK Public Account Committee accused Google of being "calculated and unethical" for the use of artificial and artificial distinctions to avoid paying billions of pounds in Company taxes owed by his British operations. The company was accused by the committee, which represents the interests of all British taxpayers, to be "bad" for not paying "fair tax amounts". He told Matt Brittin, head of Google UK, "I thought you were doing evil". In 2015, the British Government introduced a new law intended to punish Google and tax evasion of other major multinational corporations.

In 2015, The Commercial Appeal reported that "critics say Google's recent move to believe in the search giant's motto".

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See also

• Sensor by Google
• Google Criticism
• Code of Conduct
• Bad corporation
• Friendly artificial intelligence
• Googlization
• List of moto
• Surveillance capitalism

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References

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External links

• Hoofnagle, Chris (April 2009). "Beyond Google and crime: How policymakers, journalists and consumers should talk differently about Google and privacy". First Monday . 14 (4-6). Ã, "Google vs. Evil", Wired (11.01), 2003 Ã,

Source of the article : Wikipedia