Sitelinks are hyperlinks to the website subpages that appear under a specific Google listing to help users navigate the site. The site owner can not add any sitelinks; Google adds it via its own automated secret algorithm. If you have a Google Adwords program, you can create campaign-level and ad group-level sitelinks. However, the site owner can block individual sitelinks, which may be useful if he finds them unhelpful. At Google, there is a minimum of one and maximum ten sitelinks per site. According to John I Jerkovic, "Every site should try to get sitelinks, because it implies authority and web presence. Sitelinks also occupy an additional results search screen, the space that pushes your competitors further down the results page - something to be desired." Sitelinks said to appear "on some search results where Google thinks one result is much more relevant than other results (like navigational or brand related searches)".
Search engine optimization specialists consider sitelinks to be an important measure of how "trusted" a site is, and therefore try to infer what caused it to appear. These efforts include viewing Google patents. According to this patent, sitelinks stem from user behavior, in particular, how many times the page has been accessed, the amount of time spent on the page, and of the content of the page itself - whether the page contains commercial transactions, etc. In an alternative embodiment, it is suggested that the website providers may provide search engine systems with a list of favorite web pages within their own website.
Sitelinks with fewer than 15 characters seem to perform best, according to Google Senior Product Manager Jerry Dischler. There are also unrelated paid features of Sitelinks that are associated with Google-sponsored links, allowing site owners to post up to 10 links and allow Google to select the 4 most relevant to search.
Video Sitelink
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Source of the article : Wikipedia
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