Keyword research is a professional search engine optimizer (SEO) that professionals use to discover and research alternative search terms people enter into search engines while looking for a similar subject. Professional search engine optimization examines additional keywords, which they use to achieve better ranking in search engines. Once they find a specific keyword, they expand it to find similar keywords. The keyword suggestion tool usually helps the process, like Google Adwords Keyword Planner, which offers alternate keyword thesaurus and suggestions or by looking into Google Suggest.
Usually, various search engines provide their own keyword suggestion tool, which also includes the number of searches for each of those keywords. Keyword researchers use this information to choose the right keywords, depending on the SEO objectives of the website. About 20-25% of searches are very specific long-tail keywords that are entered into Google every day. It's easy to rank your keywords when there's the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the field of search marketing.
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The purpose of keyword research is to produce, with good precision and withdrawal, a large number of highly relevant but unclear terms for given input keywords. The keyword research process involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it's important to optimize your website and backlinks for the most relevant keywords. It is a good practice to look for related keywords that have low competition and many searches. This makes it easier to achieve higher rankings in search engines that typically generate higher web traffic. The downside of this practice is that websites are optimized for alternate keywords, not major keywords; Major keywords may be very difficult to rank due to high competition. There are three important concepts to consider when doing keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check the relevancy of websites related to possible keywords, irrelevant keywords may not rank well for websites. Very good competitive Keywords tend not to be in the top rank. Keywords that have no monthly searches do not generate traffic and are therefore useless for SEO. Keyword stuffing in web pages should be avoided.
Research example
A very popular and highly competitive keyword in the Google search engine is "making money." It has 85.3 million search results, which means millions of relevant or competing websites for those keywords. Keyword research begins by finding all possible combinations of words relevant to the keyword "make money." For example, the keyword "earn money" has much less search results, only 61 000 000, but has the same meaning as "making money." Another way is to be more specific about keywords by adding additional filters. The keyword "making money online from home in Canada" is less competitive on a global scale and therefore easier to rank. In addition, keywords also have a variety of purposes that can influence whether marketers want to target those keywords. Some tools are available (free and commercial) to find keywords and analyze them.
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Keyword research tool
Google AdWords Keyword Planner
Google offers free tools to perform some basic keyword analysis. All results are based on Google search engine data.
Google recently released an update to Google keyword planner and changed some of its policies that require you to set first campaign to get keyword planner back. This is the type of AdWords account used by agencies and consultants to manage many different advertising accounts.
AdWords Keyword Planner Features:
- Get search volume estimates for keywords.
- Generate new keywords by combining different keyword lists.
- Create new keyword variations based on your primary keywords.
- Provide Keywords used for websites - It's useful for you to do a competitive analysis.
Limitations of AdWords Keyword Planner:
- Hides long tail keyword data as a tool created for Adwords and not for SEO purposes.
- The keywords generated by the device may not yield good results because these tools are targeted to advertisers and not SEO.
- The displayed search volume receives changes in 2016, Google begins to limit output options to advertisers (or accounts) with lower or no monthly spend.
Google Suggest
Google has introduced Google Suggest in 2012. Google Suggest is usually used as a live feature when users type search phrases into a browser or google website. Google Suggest uses organic search inputs from billions of users and tries to "guess" what those users might be searching for before they finish entering a query or all words from a keyword phrase.
This makes Google Suggest a relevant source for keyword research, containing a large number of organic keywords that are closely related to full or partial keywords and can be used to find the most searched additional keywords that make the overall keyword less competitive. Google Suggest can be researched through the Google Search website or via a compatible browser for a small number of keywords but also on a large scale using a free scrambler.
Bing Ads Keyword Planner
The Bing Ads Keyword Planner provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition, and suggested bids. Bing Keyword Planner Features:
- Get search volume data and trends.
- Get performance and cost estimates.
- Duplicate keyword lists to get new keywords.
Limits of Bing Ad Keyword Planner:
- Bing holds only 20 percent of the US search engine market share, the data provided may be unreliable at least not to optimize the website for Google search engines.
- Similar to AdWords Keyword Planner, the data provided by this tool helps advertisers and not publishers.
See also
- User intent
References
Source of the article : Wikipedia
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