A Google penalty is a negative impact on search rankings of websites based on updates to Google search algorithms or manual reviews. Penalties can be an additional product of algorithm updates or deliberate punishment for various black hat SEO techniques.
Video Google penalty
Overview
Google penalizes the site for engaging in practices that conflict with its webmaster guidelines. This penalty can be the result of a manual review or algorithm update like Google Penguin.
Google penalty may result in downgrades for every page of the site, for certain keywords, or for certain pages. Each downgrade brings with it a large drop in traffic to the site. Google Penguin 4.0 Update
To find out if a website has been affected by Google penalties, website owners can use Google Webmaster Tools and analyze their traffic drop times with known Google update times.
Maps Google penalty
History of punishment
Google has updated its algorithms as long as it has been against the manipulation of organic search results. However, as of May 10, 2012, when Google launched the Google Penguin update, many people mistakenly believe that low quality backlinks will not negatively affect the rankings. Although this point of view is common, that's not true, since Google has been imposing such link-based penalties for years, but it's not published how the company approaches and handles what they call "link spam." Since then there has been a much wider recognition of the dangers of bad SEO and forensic backlink analysis to ensure there are no harmful links.
Link-based fines
Punishments are generally caused by manipulative backlinks intended to support a particular company in search results; by adding such links, the company violates Google's terms and conditions. When Google finds such links, it imposes a penalty to prevent other companies from following this practice and remove all the benefits that may be enjoyed from the link. Google also punishes those who take part in manipulation and helps other companies by connecting them. These types of companies are often low quality directories that only include links to corporate websites with manipulative anchor texts for a fee. Google believes that such pages do not provide value to the Internet and are often deindexed as a result. Such links are often referred to as paid links.
General forms of spam links
Paid links
Paid links are only links people place on their sites for a fee because they believe this will have a positive impact on search results. The practice of paid links is very popular before Penguin updates when companies believe they can add any kind of links with impunity since Google claimed beforehand that they ignored links they detected and not penalized websites. To comply with the Google TOS recently, you must apply the nofollow attribute to paid ad links. Businesses that buy backlinks from low-quality sites attract Google penalties.
Comment spam
This is a link left in article comments that may not have been deleted, as this practice becomes so widespread. Google launched something called the NOFOLLOW tag that blog platforms quickly combined to help curb such practices. The nofollow tag only tells search engines not to trust such links.
Blogging network
The blog network is a collection of sometimes thousands of blogs that aim to appear unconnected and then connect with those who are ready to pay for such links. Google usually targets blog networks and after detecting they have punished thousands of sites that benefit.
Guest blog post
Guest blog posts become popular as a practice after penguin because this is considered a 'white hat' technique for a while. However, Google has since declared. that they think of this link as spam.
Dealing with penalties
Google has encouraged companies to reform their bad practices and as a result demanded the effort taken to remove manipulative links. Google launched the Decline tool on October 16, 2012 so people can report to Google bad links they have. The Replacement Tool is launched primarily in response to many negative SEO reports, where companies are being targeted with manipulative links by competitors who know full well that they will be penalized as a result. There is some controversy as to whether the Disavow tool has any effect when manipulation has occurred over the years. At the same time, several anecdotal case studies have been presented which show that the tool is effective and that the previous ranking position can be recovered.
Negative SEO
Negative SEO started after Penguin updates when it became common knowledge that Google would apply penalties for manipulative links; Practices such as negative SEO have caused companies to diligently monitor their backlinks to ensure that they are not targeted by a hostile competitor via a negative SEO service.
In the US and UK, this type of activity by competitors who try to sabotage website rankings is considered illegal by experts.
Google Algorithm, Penguin, detect and discount spammy links. Google discredits this type of link. This update appears to have occurred around February 1, 2017. That means google detects the type of activity and competitors are doing blackhat or negative SEO.
Fines to keep in mind
- BeatThatQuote.com - On March 7, 2011, Google purchased BeatThatQuote.com for £ 37.7 million and, at the same time, sentenced BeatThatQuote.com.
- BMW - On February 6, 2006, Google penalized BMW.de for using the doorway page and dropped the PageRank to 0.
- Google Chrome - In January 2012, Google's Webspam team penalized the Chrome Browser page to manipulate PageRank with purchased blog posts. Penalty dropped a Home Page from 9 to 7 and removed Chrome from the first page for important keywords like "browser."
- Expedia - In January 2014, Expedia dropped 25% in search visibility resulting in Expedia's shares down 4.5%.
- Overstock.com - During fiscal 2011, Overstock.com tied a decline from $ 1.08 billion to $ 1.05 billion in revenue to Google's penalty.
- Rap Genius - On December 25, 2013, Google was subject to Rap Genius for 10 days. The result is a drop of approximately 700,000 unique visitors per day.
References
Source of the article : Wikipedia
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