A Google Doodle is a special temporary change from the logo on the Google homepage celebrating holidays, events, achievements, and people. Google Doodle first honored the Burning Man festival in 1998, and was designed by Larry Page and Sergey Brin to notify users about their absence if the server is interrupted. The next Google Doodles was designed by outside contractors until 2000, when Page and Brin asked public relations officer Dennis Hwang to design a logo for Bastille Day. Since then, an employee team called Doodlers has organized and published Doodles.
Initially, Doodles are not animated or hyperlinked - they are just images with hovering depicting the subject or expressing holiday greetings. Doodles increased both in frequency and complexity in the early 2010s. In January 2010, the first animated doodle awarded Sir Isaac Newton. The first interactive doodle appears shortly after it celebrates Pac-Man, and hyperlinks are also being added to Doodles, usually linking to search results pages for Doodle subjects. By 2014, Google has published over 2,000 regional and international Doodles across the home, often featuring guest artists, musicians, and personalities.
Video Google Doodle
Overview
As well as celebrating many popular events and holidays, Google Doodles celebrates artists and scientists on their birthdays, including Andy Warhol, Albert Einstein, Leonardo da Vinci, Rabindranath Tagore, Louis Braille, Ella Fitzgerald, Percival Lowell, Edvard Munch, Nikola Tesla, Bà S  © la BartÃÆ'³k, Renà © Ã… © Magritte, Norman Hetherington, John Lennon, Michael Jackson, Vladimir Dakhno, Robert Moog, Akira Kurosawa, Satyajit Ray, HG Wells, Freddie Mercury, Samuel Morse, Hans Christian ÃÆ'ËÅ"rsted, Mahatma Gandhi, Dennis Gabor, ÃÆ' â € ° dith Piaf, Constantin BrÃÆ' ¢ ncu? I, Antonio Vivaldi, Abdel Halim Hafez, Jules Verne, Leonhard Euler, and James Welch, among more than 9,000 others. Lowell logo design appearance coincides with the launch of other Google products, Google Maps. Google Doodles is also used to describe major events on Google, such as the company's own birthday. Historical event celebrations are another common topic of Google Doodles including Lego brick designs in celebration of the 50th anniversary of the interlinked Lego blocks. Some Google Doodles are limited to Google country specific country pages while others appear globally.
Doodlers
Illustrators, engineers, and artists who design Google Doodles are called "Doodlers." These doodlers have included artists such as Ekua Holmes, Jennifer Hom, Sophia Foster-Dimino, Ranganath Krishnamani, and Dennis Hwang.
Interactive doodle and video
In May 2010, on the 30th anniversary of the Pac-Man game arcade, Google launched their first interactive logo around the world, created related to Namco. Anyone visiting Google can play Pac-Man on the logo, which displays the letters of the word "Google" in the Pac-Man maze. The logo also mimics the sound of the original arcade game created. The "I'm Feeling Lucky" button is replaced by the "Insert Coins" button. This press once allows you to play the Pac-Man logo. Pressing it again adds a second player, Ms. Pac-Man, allowing two players to play at once, controlled using W, A, S, D keys instead of arrows used by Player 1. Pressing it for the third time doing a "I'm Lucky" search. It was later removed on May 23, 2010, originally replacing Pac-Man with a normal logo. Later that day, Google released the permanent Pac-Man Google site, due to popular user requests for playable logos.
Since then, Google continues to post interactive doodles and video occasionally:
- On October 8, 2010, Google ran its first video doodle, short animation set to "Imagine" music to mark the 70th anniversary of John Lennon. Similarly, Freddie Mercury's 65th birthday is celebrated on September 5, 2011, with an animated clip set to "Do not Stop Me Now".
- On April 15, 2011, Google showed the first live-action video doodle, commemorating the 119th anniversary of Charlie Chaplin. This doodle is a black and white YouTube video that, when clicked, starts playing before directing to a regular Google search that shows a doodle-specific event. All sections in this short film are played by the Google Doodle team, and behind-the-scenes behind-the-scenes footage can be found on Google blogs.
- Google features an interactive electric guitar doodle starting June 9, 2011, to celebrate Les Paul's 96th birthday. In addition to being able to point the cursor to a doodle to strum a string like Les Paul Gibson's guitar, there's also a keyboard button, allowing allowable interaction with doodles via the keyboard. Doodle still retains some resemblance to the Google logo. In the US, doodles also allow the user to record a 30 second clip, after which a URL is created and can be sent to someone else. The doodles remain on the site an extra day due to popularity in the US. Now has its own page that is linked to the Google Doodles archive.
- On June 23, 2012, to commemorate the 100th anniversary of Alan Turing, Google's logo became an interactive Turing Machine.
- On November 23, 2013, the Google logo turns into a playable Doctor Who game in honor of the 50th anniversary of the event.
- On May 19, 2014, for Rubik's Cube's 40th anniversary, Google created an interactive, virtual Cubic Rubik that can be solved by people.
- On April 14, 2015, for Pony Express's 155th birthday, Google creates a playable 2D game doodle where players collect emails, avoid obstacles, and send up to 100 letters from California to Missouri.
- On December 17, 2015, Google Doodle was shown to commemorate the 245th anniversary of Beethoven baptism. It features interactive games to match writing music in the correct order as it displays 4 levels.
- On 5 August 2016, for the 2016 Summer Olympics, the Google app received updates for Android and iOS devices to include 7 mini games called "Doodle Fruit Game" featuring Strawberry, Blueberry, Coconut, Pineapple and more. It lasts until August 21st, with new mini games every day. This game can be accessed in the Google app by clicking on the play button.
- On October 30, 2016, for Halloween, Google added a game called Magic Cat Academy , featuring a cat named Momo who fights with ghosts. To play, the user must click the play button, and the user must "draw" to kill the ghost.
- On 11th, 12th, 13th and 14th February 2017, for Valentine's Day, Google adds a game featuring endangered pangas, African and Asian mammals, which you go through 4 levels (one released daily), while avoiding obstacles.
- On June 22, 2017, to celebrate Oskar Fischinger's 117th birthday, a musician, Google released a full-screen interactive Doodle that lets users create their own music tracks by tapping the screen. Users can then choose to share it to social media. This game can be accessed by tapping 2 play buttons.
- On August 11, 2017, the 44th anniversary of Hip-hop's use of DJ Kool Herc's circulation, Google Doodle lets users use multiple turntables to act as hip-hop DJs.
- On September 4, 2017, to celebrate the 83rd anniversary of the Russian baritone singer Eduard Khil, Google added a video doodle featuring animated Eduard Khil singing "I'm very happy, as I'm finally back home", known globally as song "Trololo".
- On December 4, 2017, Google celebrated 50 years of coding languages ​​with Doodle Interactive children.
- On May 3, 2018, Google celebrated the work of Georges MÃÆ' Â © liÃÆ'¨s by making doodles that included his famous works such as Journey to the Moon and Impossible Cruises Doodles is also the first google doodle that's displayed in 360-degree format, with viewers able to play videos to give them different viewpoints.
Common themes
Since Google first celebrated the Thanksgiving holiday with Doodle in 1998, many Doodles for holidays, events, and other celebrations have been repeated every year, including the following:
- The Gregorian New Year (2000-present)
- Martin Luther King, Jr Day (2003: 2006-present)
- Chinese New Year (2001: 2003-present)
- Valentine's Day (2000-present; partial exceptions during certain Olympic year )
- International Women's Day (2005: 2009-present)
- Saint Patrick's Day (2000-2002; 2004-present)
- Earth Day (2001-present)
- Mother's Day (2000-present)
- Father's Day (2000-present)
- US. Independence Day (2000-present)
- Bastille Day (2000-present)
- Olympic Games (2000-present; partial exclusion by 2014 )
- Halloween (1999-present)
- US. Thanksgiving (1998-present)
- "holiday period December" (1999-present)
- New Year's Eve (2010-present)
Maps Google Doodle
"Google Doodle 4" Competition
Google organizes a competition for school students to create their own Google doodle, called "Doodle 4 Google". Win doodles to Google's Doodle 4 website, where the public can pick a winner, winning a trip to the Googleplex and hosting a 24-hour winning doodle on Google's website.
Competition comes from the UK, and has since expanded to the United States and other countries. The competition was also held in Ireland in 2008. Google announced the Google Doodle 4 competition for India in 2009 and the winning doodle featured on the Google India homepage on November 14th. A similar competition was held in Singapore under the theme "Our Singapore" was launched in January 2010 and winning entries were selected from over 30,000 entries received. The winning design will be featured on Singapore National Day on the Google Singapore homepage. It was held again in 2015 in Singapore and themed 'Singapore: 50 years into the future'.
Controversy and criticism
On September 13, 2007, Google posted a joke authors doodle Roald Dahl on the anniversary of his birth. This date also happened to coincide with the first day of the Jewish holiday of Rosh Hashanah, and Google was immediately criticized by some groups for this decision due to the fact that Dahl is anti-Israel. Google deletes Doodle at 2:00 pm. that day, and there is no proof of its existence in the official Doodle archives of Google up to this date. Google is also criticized for not displaying Google logo versions for American patriotic holidays such as Memorial Day and Veterans Day. That year, Google displayed a logo commemorating Veterans Day.
In 2014, Google received some criticism for failing to honor the D-Day invasion's 70th anniversary with Doodle instead of honoring Go Japan players. In response to the criticism, Google removed the logo and added a series of links to images from the Normandy invasion. Google has also been criticized following research showing that the majority of doodle subjects are white, and that not enough women or people of other races are celebrated. The company responded that the issue was being addressed.
On May 19, 2016, Google honored Yuri Kochiyama, an Asian American activist and member of the Maoist-based Nationalist Revolutionary Movement, with Doodle on the US main page. This choice was criticized for some controversial opinions of Kochiyama, such as admiration for Osama bin Laden and Mao Zedong. US Senator Pat Toomey asked for a public apology from Google. Google does not respond to any criticism, nor does it change the Doodle presentation on their homepage or on Doodle-only pages.
Religious holidays
Google does not usually refer to references or celebrate special religious holidays in Doodles, or in cases where they do, religious themes and iconography are avoided. Google has recognized this as an official policy, stating in April 2018 that they "do not have Doodles for religious holidays", as per "current Doodle guidelines." Google further explains that Doodles can appear for some "non-religious celebrations that have grown from religious holidays", quoting Valentine's Day, Holi (Hindu), and Tu B'Av (Judaism) as an example, but that the company excluding "religious imagery or symbolism" as part of the Doodle.
Google has been criticized for its inconsistency regarding this implementation, especially the lack of Doodles for the ultimate Christian holiday. Critics pointed to the annual recognition of the Jewish and Hindu festivals Tu B'av and Holi, while Easter only received the Doodle once in 2000, and Christmas was not specifically celebrated. In March 2013, Google was particularly criticized for celebrating American activist Cesar Chavez on Easter Sunday with Doodle, not Easter.
See also
- Brand management
- Interactive media
Note
References
External links
- Google Doodles archive
- Google Doodle channel on YouTube
- Google Doodle on Twitter
Source of the article : Wikipedia
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