In the context of the World Wide Web, a content farm (or content mill ) is a company that employs many freelance writers to generate large amounts of text content specifically designed to satisfy algorithms for maximum retrieval by automated search engine. Their main goal is to generate advertising revenue through attracting views of reader pages, such as those first exposed in the context of social spam.
Articles in content farms have been found to contain the same section in multiple media sources, leading to questions about sites that place search engine optimization goals for factual relevance. The proponents of content agriculture claim that from a business perspective, traditional journalism is inefficient. Content farms often assign the work of their authors based on search engine demand analysis represented by supporters as "true market demand", a feature that traditional journalism does not have.
Video Content farm
Characteristics
Some sites that are labeled as content land may contain many articles and are worth millions of dollars. In 2009, Wired magazine wrote that, according to founder and CEO Richard Rosenblatt of Demand Media (which includes eHow), that "next summer, Demand will publish one million items a month, equivalent to four Wikipedia English Wikipedia a year". Other Sites, Related Content, purchased in May 2010 by Yahoo! for $ 90 million. However, this new website, whose name was changed to Yahoo! Voices, closed in 2014.
The pay scale for content is low compared to the traditional salary earned by the author. One company compensates the author at a rate of $ 3.50 per article. Such prices are much lower than can be obtained by regular writers working for major online publications; However, some agricultural content contributors generate many articles per day and may earn enough to live. It has been reported that content writers often educate women with children looking for additional income while working at home.
Maps Content farm
Criticism
Critics allege that content farming provides low quality content, and that they maximize profits by producing "good enough" material rather than high quality articles. Articles are usually composed by human authors rather than automated processes, but they may not be written by a specialist in the subject being reported. Some authors who work for sites identified as content farms claim to know little about the field in which they report. Search engines view livestock content as a problem, as they tend to bring users to less relevant and low quality search results. Declining quality and fast article creation on these sites have drawn comparisons for the fast food industry and pollution:
Google reaction
In one of Google's promotional videos for searches published in the summer of 2010, most of the available links were reportedly produced on content farms. At the end of February 2011, Google announced significantly aligning the search algorithm to "rank better for high quality sites - sites with original content and information like research, in-depth reports, thoughtful analysis, and so on." These are reported as a reaction to content farming and efforts to reduce their effectiveness in manipulating search result rankings.
Research
Due to recent appearances on the Web, livestock content has not received much explicit attention from the research community. Models of hiring low-cost freelancers to produce marginal or questionable quality content are first discussed as alternative strategies to generate fake content automatically; this has been discussed along with examples of the infrastructure necessary to create profitable content-based sites through online advertising, along with techniques to detect social spam that promotes such content.
While not explicitly motivated by content farming, there is a renewed interest in the automated categorization of websites according to the quality of their content. A detailed study of the application of this method for identification of agricultural content pages has not been completed.
See also
- Spamdexing
- Search engine optimization
- Churnalism
- Google Panda, a change to Google search algorithm intended to filter low quality sites
- Link farm
- Agriculture click
- User-generated content
- Who Owns the Future?
References
Source of the article : Wikipedia
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