Website monetization

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Monetize your website is the process of converting existing traffic sent to a particular website into revenue. The most popular way to monetize a website is to implement pay-per-click (PPC) and cost-per-impression (CPI/CPM) ads. Various ad networks facilitate webmasters in placing ads on web pages to benefit from the traffic that the site is experiencing.

The two most important metrics essential for web publishers looking to monetize their sites are the "Fill Rate" or inventory% where they can be shown by partner ad networks, and eCPM, which is the effective cost per thousand dollar impressions amount paid to publishers to show ads to their audience.

Video Website monetization

Pay per click advertising

Pay-per-click (also called Cost per click) is a marketing strategy implemented by search engines and various advertising networks, where ads, typically targeted by general keywords or topics, are placed on relevant websites. The advertiser then pays for each click made on the ad.

Maps Website monetization

Advertising cost-per-impression

Cost-per-view (also called cost per mille) is a marketing strategy implemented by various advertising networks, where ads are placed on relevant websites, typically targeted to the content sector of the site. The advertiser pays each time the ad is shown to the user.

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Banner ads

A banner ad consists of placing a graphic banner ad on a web page. The role of this banner is to draw the attention of traffic into the page, attracting readers to click on ads. This form of monetization is implemented by affiliate programs and advertising networks. The banner initially refers only to advertising 468 x 60 pixels, but the term is now widely used to refer to all display ad sizes on the internet.

Banner ad type

Banner ads come in a variety of shapes and sizes and sizes according to pixel dimensions. Common banner sizes include:

• Lead banner is 728 x 90
• 468 x 60 Banner
• Skyscraper 120 x 600
• Top cube, NTV (nex to video), IM (instant messaging) widely used in 300x250 format
• 160 x 600 Wide Skyscraper

Banner Ad Networks : BuySellAds.com, Blogads "MediaNet",

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Affiliate program

Affiliate programs are another popular way to monetize existing website traffic. By joining a business affiliate program, any search for products in the business catalog can earn an affiliate commission on every sale originally referred to through their website.

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Data monetization

The website also generates valuable user data that can be monetized through various methods. Data generated by the website about its users may vary from demographics to in-market data (ie in the market for cars). This data can be sold through behavioral data exchange and used by advertisers to target their online media campaigns. Websites can also generate revenue from newsletters and registration programs on their sites by helping to bring offline data related to users during this process. Another method to monetize data is through the use of surveywall instead of paywall, asking users to do a quick survey, rather than paying the website directly. The website is then paid for by surveywall operators (such as Survata).

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Paid membership program

Paid membership or 'sustainability' program is another way to monetize your existing traffic. Examples of media membership sites are the Wall Street Journal and the New York Times. In the gaming world, Blizzard World of Warcraft has millions of members. But there are many other types of site members that include niche markets. Often people join to gain access to content and expertise, or to communities, such as discussions or bulletin boards. The term "continuity" is used because the purpose is to develop income continuity. Instead of making a one-time product or service sale, membership sites bring new and recurring income each month.

In addition to news, other membership sites include: health, fitness, marketing, copy writing, social media expertise, paper products, dating, paper crafts, memo reservations, training, writing and many other applications.

Experts in the field of membership sites say that "people come for content and stay for the community." The challenge of member sites is to keep paying members. Some sites, such as the New York Times, offer some free content and then charge for deeper access, or access to special content types. Some sites offer downloads of audio or video content, free graphics, free software available only to members. Many sites also offer webinar to members. Webinars are often recorded as video, audio and also transcribed, creating more specialized content behind the payment wall.

The membership fees vary widely. They can be billed every month, every year, or even lifetime membership. Digital access to websites is sometimes sold as part of a combination package that also includes physical products. For example, the Wall Street Journal offers a combination of paper subscriptions, delivered to the customer's door, combined with access to websites and smartphone app versions for about $ 140. Other sites that sell membership to major companies in the mobile phone industry, charge up to $ 12,000.00 a year for membership, which entitles technology employees to pay to attend conferences on various aspects of cellular phone technology, and to access, on websites, previous meeting records.

Business sites may offer special information packages, perhaps CDs or DVDs sent to new members as part of a package that includes membership.

Affiliate marketing is sometimes used to build membership on membership sites. Some sites continue to pay a percentage to the referring affiliates as long as members continue to pay monthly fees. Others pay a larger up front fee.

Pages that a marketer uses to use "channel" marketing or social media to bring in new payee members are called "blackmail" pages.

There is an annual meeting of Continuity Summit hosted by Ryan Lee which brings together experts at member sites.

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Donations

The website can also ask visitors to donate money to them. This can be done using a predetermined amount or by letting visitors enter their own donation amount.

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See also

• Ad networks
• Affiliate marketing
• Cost per impression
• Ads in images
• In-text advertising
• List of advertising networks
• Pay per click

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References

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External links

Source of the article : Wikipedia