Google Website Optimizer is a free website optimization tool that helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continuing to test different combinations of website content. Google Website Optimizer can test every element that exists as HTML code on the page including call to action, font, title, action point warranty, product copy, product image, product review and form. This allows the webmaster to test an alternative version of the entire page, called A/B testing - or test some page element combinations such as title, image, or content copy; known as Multivariate testing. This can be used at some stage in a conversion funnel.
On June 1, 2012, Google announces that GWO as a separate product will be discontinued on August 1, 2012, and its functionality will be integrated into Google Analytics as Google Analytics Content Experiments .
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Source of the article : Wikipedia
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