Google Penguin is the code name for the Google algorithm update that was first announced on April 24, 2012. The update is intended to lower the ranking of website search engines that violate Google Webmaster Guidelines by using a black hat that has been declared at this time SEO Techniques which is involved in increasing the ranking of web pages by manipulating the number of links leading to the page. Such tactics are generally described as link schemes. According to Google John Mueller, Google has announced all updates to Penguin filters publicly.
Video Google Penguin
Effects on search results
According to Google forecasts, Penguin affects about 3.1% of search queries in English, about 3% queries in languages ​​like German, Chinese and Arabic, and a greater percentage in "very spammed" languages. On May 25, 2012, Google launched another Penguin update, called Penguin 1.1. This update, according to Matt Cutts, former head of webspam at Google, should affect less than a tenth of a percent of searches in English. The guiding principle for an update is to penalize websites that use manipulative techniques to achieve high rankings. Pre-Penguin sites typically use negative link generation techniques to get high rankings and get traffic, once Penguin launches, it means that content is key and those with great content will be recognized and those with little or no spam content will be penalized and receive no rank benefits. Goal per Google is to catch excessive spammers. Allegedly, some websites lost search rankings on Google for certain keywords during the launch of Pandas and Penguins. Google specifically mentions that doorway pages, which are only created to attract search engine traffic, conflict with their webmaster guidelines.
In January 2012, the so-called Page Layout Algorithm Update (also known as Top Weight Update) was released, targeting websites with too many ads, or too little above-the-fold content.
Penguin 3 was released October 5, 2012 and affected 0.3% of queries. Penguin 4 (also known as Penguin 2.0) was released on May 22, 2013 and affected 2.3% of queries. Penguin 5 (also known as Penguin 2.1) was released on October 4, 2013, affecting about 1% of queries, and is the latest update from Google Penguin.
Google may have released Penguin 3.0 on October 18, 2014.
On October 21, 2014, Google Pierre Farr confirmed that Penguin 3.0 is a "refresher" algorithm, without adding a new signal.
On April 7, 2015, Google John Mueller said in Google a hangout that Penguin and Panda "currently do not update data regularly" and that update should be pushed out manually. This confirms that this algorithm is not updated continuously which is believed to be the case earlier this year.
Panda's strategic objective, Penguin, and page layout update updates are for displaying higher quality websites at the top of Google search results. However, sites that are downgraded because of this update have a different set of characteristics. Google Penguin's main target is spamdexing (including link bombing).
In Google Hangout on April 15, 2016, John Mueller said, "I'm very confident when we start launching [Penguin], we'll have a message for this type of post but right now I do not have anything specific to be announced."
Penguin 4.0 (Update 7th Penguin)
On September 23, 2016 Google announced that Google Penguin is now part of a core algorithm which means it updates in real-time. Therefore, there will no longer be any announcements by Google regarding refresher in the future. Real time also means that websites are evaluated in real-time and in real-time impact rankings. Over the last few years webmasters have to wait for the launch of the next update to get out of punishment Penguin. In addition, Google Penguin 4.0 is more detailed than previous updates, as it may affect URL based websites because it does not always affect the entire website. Finally, Penguin 4.0 differs from the previous Penguin version because it did not demote the website when it found a bad link. Instead, they discount the link, which means ignoring it and they no longer calculate the ranking of the website. As a result, there is little need to use a rejection file. Google uses human algorithms and reviewers to identify unnatural (artificial), manipulative, or deceptive links and include them in the Manual Actions report for websites. While links remain highly relevant as a ranking factor, all links are not treated the same and the quality of links becomes important after this update.
Maps Google Penguin
Google Penguin feed form
Two days after the Penguin update was released, Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks high after search algorithm changes, and those who think their site is being unfairly hit by updating. Google also has a reconsideration form through Google Webmaster Tools.
In January 2015, Google John Mueller said that Penguin penalties can be removed simply by building good links. The usual process is to either remove the bad links manually or by using the Reject Google tool and then file a reconsideration request. Mueller describes this by saying the algorithm sees a good percentage of links versus bad links, so by creating better links, it can tip the algorithms as you see fit that will lead to recovery.
Confirmed Penguin Updates
- Penguin 1 on April 24, 2012 (affecting about 3.1% of queries)
- Penguin 2 on May 26, 2012 (impact less than 0.1%)
- Penguin 3 on October 5, 2012 (affecting about 0.3% of queries)
- Penguin 4 (also known as Penguin 2.0) on May 22, 2013 (impacts 2.3% of queries)
- Penguin 5 (also known as Penguin 2.1) on October 4, 2013 (affecting about 1% of queries)
- Penguin 6 (also known as Penguin 3.0) on October 17, 2014 (impacting less than 1% of English queries). On December 1, 2014 Google confirmed that updates are still being launched with webmasters continuing to report significant fluctuations.
- Penguin 7 (also known as Penguin 4.0) on September 23, 2016
See also
- Google Panda
- Google penalty
- Google Hummingbird
- RankBrain
- Author Rank
- Mobilegeddon
- PageRank
- Google Pigeon
- Knowledge Graph
References
External links
- Wall Street Journal - As Google Tweaks Searches, Some Get Lost on the Web
- On the Digital Front - Guide To Penguin Updates
- WebProNews - Google Announces Latest Penguin Updates
- Google Penguin 3.0 Rolling Out Updates, Effects, and Healing
Source of the article : Wikipedia
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