Google Analytics 360 Suite is the data management platform announced on March 15, 2015 by Google. It provides analytical data that companies can use to track ROI and marketing indicators. There are five main products in the suite: Analytics, Tag Manager, Optimize, Data Studio, and Surveys.
Video Google Analytics 360 Suite
Produk Suite
Google Analytics for premium users has been renamed to Google Analytics 360. The service has no changes in features, while the user interface has been simplified.
Google Tag Manager for premium users has become the Tag Manager 360. The user interface has also been simplified, and users get guaranteed level of service for critical components.
Optimize 360 ​​is testing and personalizing DMP. Users can test and experiment more features on their website and create A/B, multivariate, or redirect tests to change the end user experience.
Attribution 360 displays aggregate information from online and offline channels. It integrates with Analytics 360 and Double Click.
Audience Center 360, which is still in beta, helps gather data based on information about the audience.
Google Data Studio 360 is a web analytics dashboard reporting service that summarizes analytic data into reports. Google has released its free version for individuals and small businesses.
Maps Google Analytics 360 Suite
See also
- Google Analytics
- List of web analytics software
References
External links
- Official website
Source of the article : Wikipedia
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