A Large Purpose of Hair ( BHAG ) is a strategic business statement that is similar to a vision statement created to focus the organization on a single medium-term goal of a bold, questionable, long-term organization externally, but not internally deemed impossible.
The term "Hairy Feathered Destination" was proposed by James Collins and Jerry Porras in their 1994 book entitled Built to Last: Visionary Company Success Habits . A BHAG encourages companies to set visionary goals that are more strategic and emotionally appealing. Many businesses set goals that describe what they want to accomplish in the next few days, months, or years. This goal helps to align business employees to work together more effectively. Often these goals are very tactical, such as "achieving 10% revenue growth over the next 3 months". In contrast, Collins and Porras define BHAG (pronounced BEE-hag) as "a brave 10- to 30-year target to move forward into the expected future". The authors claim that the company may have more than one BHAG; there may be one BHAG that is too large and other short-term BHAG.
"The correct BHAG is clear and appealing, functioning as a unifying focal point of effort, and acting as a clear catalyst for team spirit." It has a clear ending line, so the organization can know when it has reached its destination; people like to shoot for the finish line.
Video Big Hairy Audacious Goal
Important example
- JFK Moon Challenge :. This nation must commit to reach the goal, before this decade out, the landing of mankind on the moon and return safely to earth
- Microsoft: Computers on every desk and in every home.
- AIESEC: Involve and develop every young person in the world.
- SpaceX: Enable human exploration and Mars settlement.
- Blackpool FC: Grab the Premier League.
- Google: Manage world information and make it universally accessible and useful.
- Hong Kong Broadband Network: Be the largest IP provider in Hong Kong by 2016.
- SolarAid: To eradicate kerosene lamps from Africa in 2020
- Gift of Life Marrow Registry: To cure blood cancers through marrow donations by ensuring a match for every patient in need, whenever they need it.
- Volvo: In 2020 no one should be killed or seriously injured in the new Volvo.
- Feeding Everyone Does not Care What: Prevents hunger even if the sun is blocked by Nuclear Winter, volcanic winter or Winter Winter.
Maps Big Hairy Audacious Goal
See also
- Malware
References
External links
Source of the article : Wikipedia
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